Evaluation of mobile phone precision push service perception
Wang Peng, Norhayati Hussin, Masitah Ahmad · F1000Research · 2025
Background With the rapid advancement of information and communication technologies (ICT), our society has entered the era of widespread internet and mobile communications, promoting the emergence of precision push services on mobile phones. Objective The purpose of this study is to investigate users' perception of mobile phone precision push services, and to evaluate their effectiveness and overall impact. Methods This study initially clarifies the working principle of precision push services, focusing on user information modeling and mathematical prediction methods to achieve personalized information delivery. Using a questionnaire survey targeting college students, this paper analyzes five factors hypothesized to influence user perceptions: the effectiveness of pushed information, interference with user experience, operability, user autonomy, and transparency of information. A total of 64 valid questionnaires were collected for statistical analysis, including demographic characteristics, reliability and validity tests, and difference and correlation analyses. Results The results indicate that users rated "user autonomy" highest, reflecting their strong preference for receiving tailored content such as industry news, trends, and event notifications. Significant gender differences were observed in terms of operability, while geographic location had minimal impact on user perceptions. Additionally, the effectiveness of precision push services showed a negative correlation with their perceived overall impact. Conclusion Consequently, this study recommends enhancing precision push services by prioritizing personalized user needs, particularly by delivering industry-specific information and timely event reminders to improve user engagement and satisfaction.