Augmented Reality and Virtual Tryons on Cosmetics and Beauty
Anap Jyoti Dattatray, Charmal Vaishnavi Dnyandeo, Chandre Tejal Dhaneshwar, Dipak Dadasaheb Nalawade · Research Journal of Topical and Cosmetic Sciences · 2025
Augmented reality is a new technique involves superimposing digital images over the actual environment. It was applied in various marketed product including cosmetics and virtual try-ons. Augmented reality (AR) is making a significant impact on the cosmetics industry, offering various key features and benefits that enhance the customer experience and improve business. Augmented reality and Artificial intelligence have, The capacity to virtually accurately estimate a patient's appearance after surgery is crucial for the advancement of the field as a whole as well as for customer happiness. In this review we find the case study on different Cosmetics brand like L’Oréal and LAKME., This will helpful for researcher. The various marketed product are advertised using the various devices. This study focuses on the Augmented reality in cosmetics and beauty.