Ultra-Fresh Strategies with Ultra-Agile Supply Chains
Li Chen, Hau L. Lee, Shiqing Yao · Management and business review. · 2024
In recent years, the press has been fascinated by what it calls ultra-fast fashion which could, in time, surpass fast fashion. Li Chen, Hau Lee, and Shiqing Yao have found that the secret to these companies’ success is not just agile production, but the ability to create demand with ultra-fresh strategies.