Reskilling Supply Chain Workforce for AI-Driven Service Marketing to Enhance Efficiency and Customer Engagement
Ravishankar Krishnan, P. Kokula Sandhiya, Sanjiv Marwah · 2025
The integration of Artificial Intelligence (AI) in supply chain management and service marketing is transforming business operations, necessitating a shift in workforce skills. This research examines the critical need for reskilling supply chain employees to leverage AI-driven technologies effectively. AI enhances demand forecasting, inventory management, and logistics optimization while enabling personalized customer experiences and automated service solutions. The synergy between AI in supply chain and marketing creates a powerful ecosystem, improving efficiency and customer engagement. Key skills for this transformation include data analysis, machine learning, and communication. While challenges such as rapid technological change and resistance to adoption exist, comprehensive reskilling programs that foster both technical and soft skills can create a future-ready workforce.