AI-driven VR and the Immersive Experience
Codrin Chiru · 2025
The aim of this chapter is to discuss various applications of Artificial Intelligence (AI) and Virtual Reality (VR) in tourism marketing as well as the VR’s effect on consumers’ motivations to visit destinations in the real world as long as there is a virtual alternative. Continuous development of AI and VR technologies in the future will eventually increase their impact on tourism marketing through the transformation of business processes and services in an increasingly digital and immersive world. AI can enhance VR in order to create a superior immersive personalisation of users’ experience, and the ability to interact with virtual worlds more naturally. The latest research shows that AI-driven VR benefits are enormous; however, they also come with challenges that require careful consideration in aspects of privacy and ethics. Both AI and VR are fast-evolving technologies, and their synergy will accelerate a transformative field of users’ experience with realistic virtual environments. Overcoming high costs, data privacy concerns, and user accessibility will be key challenges in the near future.