How AI Assistants Are Merging Discovery and Purchase into a Single Experience
Ridhima Arora, Maurya Modi -, Arjun Bhalla - · International Journal on Science and Technology · 2025
The rise of AI assistants is transforming the way consumers interact with e-commerce platforms by seamlessly integrating product discovery and purchase into a unified experience. This paper examines the technological innovations driving this convergence, the implications for businesses, and the evolving expectations of consumers. By leveraging AI advancements in natural language processing (NLP), machine learning, and personalization, AI assistants enable frictionless customer journeys that streamline product discovery, recommendation, and transactions. This paper outlines key developments, challenges, and the future outlook of AI-powered unified shopping experiences.