Media Neuroscience on a Shoestring 2.0

Jorge F. Peña, Richard Huskey, Xuanjun Gong, Michael W. Andrews, William Weisman, Rachael Kee, Valerie Klein, Sophia Sarieva, Ronggui KANG, Ralf Schmälzle, Jeffrey T. Hancock · Journal of Media Psychology Theories Methods and Applications · 2025

Abstract: This study introduces ARTgram, an AR adaptation of a validated tangram matching task, aiming to delve into human collaboration within the metaverse. By employing the Muse EEG system, this study also pioneers low-cost hyperscanning to investigate similar neural responses expressed during the course of an AR cooperative task. Results demonstrate that tangram performance and partner trust increase as a function of neural similarities among interacting participants. These results signal a promise for low-cost hyperscanning in naturalistic AR communication. By validating various hyperscanning preprocessing routines and offering a high-control yet naturalistic AR task, this project sets the groundwork for theoretical and methodological advancements in understanding metaverse-mediated human interaction.

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