Navigating the AI Revolution in Advertising
Park Beede · Advances in computational intelligence and robotics book series · 2025
Artificial intelligence (AI) is revolutionizing the advertising industry, offering unprecedented personalization, automation, and optimization capabilities. However, this transformation also raises critical ethical and operational concerns. This chapter examines the multifaceted influence of AI on advertising, exploring its potential benefits and inherent risks. While AI enhances efficiency and effectiveness, it also introduces challenges related to transparency, accountability, and the potential for bias and discrimination. The text similarly examines the impact of AI on creativity, highlighting the tension between automation and the preservation of the human element in compelling storytelling. Additionally, it discusses the evolving regulatory landscape, emphasizing the need for continuous adaptation to address the rapid pace of AI development. By examining these issues, this chapter aims to promote a responsible and strategic approach to AI adoption in advertising, ensuring this transformative technology's ethical and practical integration.