The Effect of Artificial Intelligence (AI) on Customer Satisfaction: A Review of Bangladesh Perspective
Azmat Ullah · International Journal of Science Technology and Society · 2025
Artificial Intelligence (AI) is dynamic and open ended platform for all stakeholders, especially for customers. Customers can easily explore everything in any corner of the world at any time by the support of AI and enjoy on demand customized service 24 hours a day, 7 days a week. The main objective of this study is to clarify the role of Artificial Intelligence (AI) on enhancing customer satisfaction in Bangladesh. This study also evaluates and emphasizes the benefits of artificial intelligence for customer satisfaction that influence consumer engagement on AI-powered systems to boost up the rate of consumer perception and drive to increase the repurchase intention of consumers and challenges of AI for customers as well as organizations that create obstacles for delivering customer service. AI helps to decrease the human involved in various IT related activity with the aid of chatgpt, deepseek, Github, Copilot, Undetectable.ai, YouChat AI and many more systems. AI and virtual assistants enable constant accessibility for consumer questions and task assistance. This approach increases customer satisfaction and builds confidence by ensuring that they can get help whenever they need it and from any location. Additionally, this study makes recommendations about how to properly utilize AI technology to improve both individual and corporate customer satisfactions while avoiding unintended direct and indirect bias, prejudice, and discrimination.