Aesthetics in Mobile Apps: A Systematic Literature Review
Rubijesmin Abdul Latif, Fariza Hanis Abdul Razak · 2024
Mobile app development has witnessed rapid growth, with aesthetics playing a pivotal role in user experience and app success. This paper aims to conduct a systematic literature review to identify and analyze the key aesthetic factors influencing mobile app design. Through a comprehensive review of existing research, we aim to contribute to a deeper understanding of the relationship between aesthetics and user experience in the mobile app context. By employing a systematic literature review methodology, we systematically searched and analyzed relevant academic literature. Our review focused on identifying the predominant aesthetic factors discussed in the literature, examining their significance in mobile app design, and exploring their impact on user experience. The findings of this review highlight the importance of aesthetic factors in mobile app development. Our analysis further emphasizes the critical role of aesthetics in enhancing user engagement, satisfaction, and perceived quality. The results of this study have implications for both user experience research and the mobile app industry. By providing a clearer understanding of the aesthetic factors that drive user engagement, this research can inform the development of more effective and visually appealing mobile apps. Additionally, our findings can contribute to the development of guidelines and best practices for mobile app designers, ensuring that aesthetic considerations are integrated into the design process from the outset.