Lessons from an OA book experiment
Gavin Baker · 2008
The main lesson, apparently: give readers the book in a useful format, not a crippled one. The experiment in question is a free download of Neil Gaiman's novel American Gods. See commentary at Free Government Information and Boing Boing, both dated March 2. See also Gaiman's comments on why free reading is important (to fiction, but echoing Heather Morrison's comments about aiming for obscurity).