Beyond Swiping through Short-Form Videos

Burak Kara, Gwendal Simon, Ayse B. Demir, Ali C. Begen, Florence Agboma · 2025

Short-form videos have emerged as a dominant force in online media, and they have been characterized since the early 2010s by their bite-sized format, fast consumption and high engagement. Initially considered niche social media content, they now account for a substantial share of global media consumption. This paper begins by analyzing a dataset of short-form videos from a popular news application, which includes metrics related to videos consumed within the app in a format akin to YouTube Shorts or Instagram Reels. Building on these insights, the paper poses open questions and advocates for community-driven efforts to establish open protocols for short-form video content.

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