A Review of Immersive Experiences in Mobile Social Applications
Fengqin Xu, Roznim Mohamad Rasli · Uniglobal Journal of Social Sciences and Humanities · 2025
With the rapid advancement of mobile technology, mobile social applications have become an integral part of daily life. Immersive experiences, as a significant means to enhance user engagement and satisfaction, have garnered substantial attention in recent years. This paper explores the definition, influencing factors, design strategies, and future research directions of immersive experiences in mobile social applications through a systematic review of existing literature. The study finds that immersive experiences can significantly enhance user engagement and satisfaction. However, challenges such as technological limitations, user privacy, and trust still exist. Future research should further optimize immersive experiences through technologies like artificial intelligence and multimodal interaction, thereby improving users' acceptance and usage frequency of mobile social applications.