Collaborative Platform for Content Creators and Brands Based on Semantic Search
Basit Shafiq Magrey, Ramneet, Ayushi Chauhan, Sarthak Singh · 2024
In today’s changing world establishing strong connections, between sponsors and content creators is key to successful brand promotion. This paper presents a platform designed to enhance connections by utilizing matching methods to help sponsors identify and engage with streamers who align with their brand values and audience demographics effectively boosting the impact of sponsorships. Semantic matching involves evaluating the significance of search inquiries and content to enhance the precision and suitability of these associations. This research investigates the use of matching to improve search capabilities, on the platform. It also examines how this affects the connection, between sponsors and creators while highlighting the benefits and obstacles of this approach.