AI and Metaverse ROI in Tourism
Anuj Bhattacharya, Swati Sharma · Advances in computational intelligence and robotics book series · 2025
This study evaluates the influence and ROI of AI and Metaverse technologies in the tourism industry using both quantitative & qualitative research methodologies. The quantitative research, derived from survey of 384 participants, shows substantial connections between the use of these technologies and improved financial performance, customer happiness, operational efficiency, and logistical optimization. Regression underscores the significant impact of AI and Metaverse technologies on ROI and sustainable tourism. The qualitative methodology with interviews of 60 stakeholders, reveals profound insights into the ways AI driven customization, dynamic pricing, and virtual experiences enhance consumer engagement and augment operational efficiency. Participants highlighted the technologies' capacity to enhance economic resilience in tourism reliant areas and safeguard cultural assets. The results indicate that AI and Metaverse technologies are essential for sustainable development, operational improvement, and customer happiness in tourism, offering an edge in a more competitive industry.