Impact of Blockchain Technology on Digital Marketing Platforms
Shital Gujarathi, Preeti Mahesh Kulkarni, Hema Sachin Darne, Mukund Vyas, Dilip Belgaonkar · 2024
This exploration paperexploresthe transformative influence of blockchain technology on digital marketing platforms. It examines how blockchain's decentralized, transparent, and secure features address current issues in digital marketing, similar to fraud, data sequestration, and inefficiencies. By assaying case studies and assiduity operations, the paper highlights blockchain's implicit to revise advertising through enhanced data integrity, bettered consumer trust, and optimized targeting techniques. The study also discusses the challenges associated with blockchain relinquishment, including technological complexity and scalability enterprises. Through comprehensive results of current executions and theoretical perceptivity, the exploration provides a nuanced explanation of blockblockchain's part in reshaping digital marketing practices and its counteraccusations for unborn trends. The findings aim to offer precious perceptivity for marketers, technologists, and policymakers interested in using blockchain to enhance the effectiveness and translucency of digital marketing sweats.