AI In Broadcasting: A Study of Implications on Information Dissemination within Broadcasting Corporation of Abia State, Nigeria
Okorie, C. R., Ifeyinwa Nsude, G. E. Nwodu, Wealth Akudoh Udoh · British Journal of Mass Communication and Media Research · 2025
This study investigated the implications of Artificial Intelligence (AI) on information dissemination within the Broadcasting Corporation of Abia State, Nigeria. The thrusts of the study were to assess how AI technologies enhanced content creation, explored the implications of AI on Information Dissemination and audience engagement, as well as identified the benefits and challenges posed by AI integration. The scope focused on the Broadcasting Corporation of Abia State which has both radio and television sections. The researchers interacted with broadcasting professionals within BCA and got data using focused group arrangement. Using the convenience sampling technique, 9 discussants were selected considering the objectives of the work. Diffusion of innovations and media ecology theories were the theoretical framework used. The research recommended that BCA should work assiduously hard to improve the state of its infrastructure, replace outdated equipment and train its staff on AI technology for better service delivery.