Artificial intelligence in consumer preferences: implications for health and well-being
Barbara Bigliardi, Eleonora Bottani, Virginia Dolci, Laura Monferdini, Benedetta Pini · Procedia Computer Science · 2025
The article explores how AI influences consumer behavior and wellbeing, addressing both the opportunities and challenges posed by AI technologies. It acknowledges the exponential growth of AI capabilities facilitated by advancements in computing power, IoT, and big data, which have revolutionized industries such as manufacturing and services. This evolution underscores the necessity for understanding AI’s impacts on consumer experiences, ethical dimensions, and societal implications. The research’s timely focus on AI’s role in enhancing or hindering consumer health and wellbeing directly responds to current economic contexts shaped by technological advancements.