A STUDY ON FREQUENTLY ORDEREDPRODUCT CATEGORIES IN ONLINEMARKETS
P. DEVARAJU · International Journal of Engineering Technology and Management Sciences · 2023
COVID-19 has brought unprecedented changes in the way business use to happen. Because of the pandemic situation, people were forced to opt for online method of purchases irrespective of social class. The said period has transformed the way people perform their shopping activity. There is a paradigm shift in which people use to perform shopping. The advantages of online shopping such as time saving, flexible timings, wide range, offers, no physical movement etc has put this method of shopping on front. Certain categories of products are ordered online very frequently and some products occasionally. Important product categories include books, music, apparels, cosmetics and body care products, accessories, furniture, home decors, electronics, life style products, baby care products, mobiles etc.