Construction and Research of Marketing Service System Index System Based on SG-CIM
Chengcheng Hao, Peng Wang, Xiaozhi Wu, Wei Dong Lu, Haiting Zhong, Chenkai Ma, Fuwei, Qiyuan Wang · 2024
With the increasing complexity of the electric power marketing business and the significant surge in data volume, higher demands have been placed on the marketing management level of electric power enterprises. The State Grid Energy Internet Marketing Service System (Marketing 2.0) is a pivotal product tailored to the reform of the electric power system and advancements in informatization technology. By constructing the operation management module within Marketing 2.0 and developing intelligent management assistance products, we can comprehensively enhance the marketing service operational capability of enterprises. This article introduces a scientific, rational, and operable marketing professional index system based on SG-CIM model research and construction within the marketing service operation management module. This system establishes capabilities for creating and decomposing marketing professional indexes, displaying and analyzing the indexes, monitoring and issuing warnings for the indexes, as well as assessing and sharing the indexes. Furthermore, it establishes an online, standardized, and intelligent index management mode, enabling the online management of marketing professional indexes throughout their entire life cycle.