A Comprehensive Review of Digital Transformation for Sustainable Development in Emerging Markets: Vis-a-Vis Blockchain and Gamification
Rimzim Tyagi, Pooja Khanna · 2025
Abstract Consumers are increasingly shopping online, and they want reliable and trustworthy information about the quality of goods and all members of the distribution chain. Blockchain and gamification are two technologies that can drive digital transformation across various industries. The current study investigates the application of blockchain and gamification in emerging modern markets. Gamification is a viable method for familiarising individuals with blockchain technology. It is an example of an idea that might be utilised to build a setting as a bargaining strategy. The goal of this research is to investigate how gamification components might be used to engage individuals in blockchain technology and foster a positive attitude towards future use. In this review article, we did a thorough study of the research articles published between 2018 and 2023 on various web search engines for scholarly literature and academic resources. This comprehensive review investigates the incorporation of blockchain technology and gamification in emerging markets. Blockchain, known for its decentralised and secure nature, has the potential to transform a wide range of industries, including marketing. Similarly, gamification has grown in favour as a method of engaging and motivating customers. Marketers may use the benefits of both approaches to build unique and effective marketing campaigns by integrating blockchain and gamification. This review focuses on the digital transformation with focus on major concepts, benefits, problems and real-world applications of using blockchain and gamification into modern marketing techniques in emerging markets.