THE METAVERSE FRONTIER: EXPLORING OPPORTUNITIES AND CHALLENGES IN MEDIA CONVERGENCE
Sheen Thankalayam, Parashurama Kamath, Subin Thomas, Geethu Jayan · ShodhKosh Journal of Visual and Performing Arts · 2024
Metaverse is a virtual world in which people interact with each other in real-time through immersive digital environments. This virtual phenomenon has achieved significant attention from researchers, technologists and the public. Through this research paper, we present the potential of the metaverse to revolutionise various aspects of human life, including social interaction, entertainment, education and health care. The study highlights how advancements in virtual reality, augmented reality, and blockchain technologies are merging traditional media and transforming content creation, distribution, and consumption. Despite its promising prospects, the metaverse presents complex challenges like interoperability, scalability, user experience, privacy, security, and digital rights. The rationale of this paper is to comprehensively understand the effect of metaverse, opportunities, and challenges, emphasising the need for a balanced approach to grasp its benefits while addressing its ethical and technical issues. Through this analysis, the paper contributes to the ongoing discourse on the future of media convergence and emerging technologies.