THE STRATEGIC ROLE OF SALESFORCE WITH AI IN DIGITAL TRANSFORMATION
Deepika Bandella · INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY · 2025
Organizations seeking to stay competitive in a fast-changing technological context now consider digital transformation to be a top priority.Leading customer relationship management (CRM) platform provider Salesforce has been in the front of this shift, incorporating artificial intelligence (AI) into its ecosystem with generative AI capabilities and tools like Salesforce Einstein.This article examines how Salesforce uses artificial intelligence (AI) to help companies innovate, improve customer experiences, and increase operational effectiveness.To demonstrate how Salesforce's AI capabilities-predictive analytics, natural language processing, and automationdrive transformation, the paper looks at case studies from a variety of industries.Additionally, it examines how Salesforce positions itself as a key element in digital transformation efforts by facilitating the smooth integration of cutting-edge technologies like blockchain and the Internet of Things.This report offers practical advice for utilizing Salesforce and AI to promote innovation and long-term growth by tackling issues including data silos, change management, and user adoption.