Enhancing Tourism Experiences Through Immersive Technologies: The Role of Virtual and Augmented Reality
Sanchit Vashisht, Bhanu Sharma, Srinivas Aluvala · 2024
This study examines the influence of immersive technologies, particularly Virtual Reality (VR) and Augmented Reality (AR), on the tourism industry, emphasizing recent developments and the obstacles encountered in their integration. VR and AR deliver transforming experiences through virtual tours, interactive guides, and augmented on-site information, so redefining the marketing, exploration, and enjoyment of destinations. Current systems encounter obstacles like elevated development expenses, technical intricacies in attaining realistic and engaging user experiences, and constraints in accessibility and scalability across many platforms. This study emphasizes cutting-edge technologies such Unity3D, Vuforia, and Blender 3D, elucidating their functions in the creation of a VR and AR application aimed at enhancing tourism experiences. A framework is designed to address these problems, delivering scalable, user-friendly, and visually immersive applications that may establish new benchmarks for accessibility and environmental sustainability in tourism. The findings illustrate the potential of VR and AR to enhance travel experiences by making them more engaging, accessible, and sustainable, highlighting the necessity for continuous study and innovation to fully realize their capabilities within the tourism sector.