ARify: Enhancing E-commerce User Experience through Augmented Reality Integration
Journal of Logistics Informatics and Service Science · 2024
This study presents ARify, an innovative e-commerce platform that integrates augmented reality (AR) technology to address key limitations in traditional online shopping experiences.ARify aims to enhance product visualization, increase user engagement, and reduce return rates by allowing customers to virtually place products in their real-world environments before purchase.The platform was developed using a combination of WordPress, HTML, JavaScript, and CSS, with AR functionality implemented through webbased AR frameworks and unity with AR foundation.System design and architecture are detailed, including class diagrams and use cases.A comprehensive testing protocol was implemented to ensure functionality and user experience.Results indicate a 40% increase in user engagement and a 25% reduction in return rates compared to traditional e-commerce platforms.This study contributes to the growing body of research on AR in ecommerce by providing a practical implementation and evaluation of an AR-enabled shopping platform, offering insights for both researchers and practitioners in the field.