I Trust You Dr. Researcher, but not the Company that Handles My Data –Trust in the Data Economy
Rebekah Ann Rousi, Joni-Roy Piispanen, Jani J. Boutellier · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2024
In the rising era of artificial intelligence (AI), learning machinery and hyper surveillance, trust is a sought-after attribute.The General Data Protection Regulation (GDPR) was introduced to increase individuals' control over their own personal data, yet proof of its effectiveness is still lacking.Contrary to the agenda of the GDPR, recent studies have shown numerous flaws in the regulation including user negligence and ignorance, to manipulation via dark design patterns.Even though informed via compulsory privacy notices, people still experience less trust than ever.This impacts every area of human society.This paper reports two interview studies (N=31) that probed individuals' trust towards company-driven data handling practice and communication.The results demonstrate low to no trust in the perception of datarelated information given by companies.Participants perceived researchers as more trustworthy regarding data-handling related communication and practice.