Data Breach in the Service Sector: Problems and Solutions
Kishwar Joonas, Ahmed Y Mahfouz, Antoine Banks, Dinah Murphy, Tiara Johnson, Jasmine Napper, Larry Luellin · 2025
A classic success story in the service sector is Uber Technologies, Inc., which is a pioneer in the ride-sharing industry.Despite facing significant competition in the field, Uber Technologies, Inc. continues to be the market leader.The company's web site, uber.com,supports the real world of ride-sharing with through a digital system.We examine the phenomenon of multiple data breaches suffered by the company in the past.We also discuss the company's risk mitigation strategies to protect against data compromise, achieve a smoother digital operation, and maintain its market position.