Virtual Jewelry Experiences In The Jewelry Industry: A Review On Virtual And Augmented Reality Applications
Şevval İmre, Turgut Özseven · 2024
With the development of the digital world, our shopping habits have also evolved. Especially following the Covid-19 pandemic, individuals have increasingly turned to online shopping. Virtual stores, which have become essential across sectors from fashion to cosmetics, automotive to home decor, also hold significant value in the jewelry industry. Using virtual reality (VR) and augmented reality (AR) technologies in the jewelry sector is an effective way to enhance the consumer experience and meet their needs. Instead of traditional jewelry sales, virtual try-on systems allow customers to enjoy a similar experience as if they were trying on jewelry in-store. This article aims to explore the fields and methods in which virtual reality is used, particularly in the jewelry sector, and to provide recommendations on areas of focus for future research.