Hybrid Filtering-Based Product Recommendation System Integrating GRU and BFGS Optimization
A. Suresh, Rakesh Kumar, D. Nagaraju, K D Mohana Sundaram, B Anandan · 2024
It is more crucial than ever to handle crucial problems including data sparsity, cold-start problems, and the requirement for extremely precise forecasts in today’s ever changing recommendation system field. This work presents a hybrid filtering product recommendation system that integrates Gated Recurrent Units (GRU) with the Broyden-Fletcher-Goldfarb-Shanno (BFGS) optimization method to significantly enhance recommendation accuracy and performance. Standard techniques such content-based filtering and collaborative filtering can fail to offer reliable recommendations for large and dynamic datasets. Our hybrid model uses BFGS optimization to increase model accuracy and efficiency while utilizing GRU-based collaborative filtering to capture sequential user-item interactions. The GRU-BFGS model outperforms matrix factorization (MF) techniques in numerous areas, achieving an astounding accuracy of up to 92% on the Amazon customer review dataset. It also exhibits excellent recall, precision, and notable decreases in error metrics (MAE, MSE, and RMSE), which makes it a very successful method for providing individualized, accurate suggestions.