The Implementation of Artificial Intelligence Tools In Retail Sector Among Consumers - A New Evolution Traditional to Morden
Leena Jenefa, Ashok Kumar S, Bibiana Lim Chiu Yiong, M. Jayakumar, Lenin Lokesh B, M. Sakthivel · 2024
AI technologies may serve numerous functions in entire retail sector in value chain, and employ the employees for the job done by using to implement AI operations in the value chain. Because of the increasing degree of competition in the retail industry, merchants must now provide higher-quality services and prioritize their clients more than ever before. Retailers have increasingly adopted AI-based solutions to study new potential in the retail industry. The focus of the research is to know the people mind set to use the digital sectors. Performance expectation refers to consumers' belief that technology would improve productivity and effectiveness in reaching goals. The Indian retail sector has emerged as one of the most rapidly increasing industries. The findings show the influence are favorably connected to performance expectation, but not correlated with anthropomorphism. Retailers are always seeking to unleash the industry's true potential by using cutting-edge technologies such as artificial intelligence-based data analytics, CRM systems.