Managing Ethical and Regulatory Challenges in Insights From IoB Applications
Deepak Gupta, Deepak Agarwal, Arun Kumar Chaudhary, Warshi Singh, Ajay Suryavanshi, Kanwal Preet Singh Attwal, Deepak Kumar, Arunima Shukla · Advances in psychology, mental health, and behavioral studies (APMHBS) book series · 2025
Internet of Behavior (IoB) is a powerful technology that uses human related insight as an data to monitor, evaluate and even alter behavior through connected devices & appended applications. But the rising IoB wave comes with heavy ethical and regulatory hurdles, especially in relation to data privacy, security, informed consent and algorithmic bias. This chapter looks at challenges of navigating these questions, arguing for a rigorous structure in place that helps maintain ethical guidelines of behaviorial data usage. Facebook-Cambridge Analytica scandal and Fitbit health data privacy are real-world case studies offer indications of just how bad things could get with almost zero protections in place that will ensure particular IoB technology is as safe. Global legislations and ethical AI frameworks like GDPR, HIPAA, CCPA are necessary for any organization to abide by legions of regulations. Chapter concludes with an exploration of stakeholder theory and risk management, as well regulatory measures designed to ensure compliance by companies like part of which it includes consequences