Artificial Intelligence Enhancing Customer Relations in Financial Sectors
Geetha Manoharan, Sanjeev Kumar, Mohammad Badruddoza Talukder · Advances in finance, accounting, and economics book series · 2025
AI's ability to improve consumer connections has transformed the finance sector in recent years. AI's uses, advantages, and drawbacks in financial customer relations are examined in this chapter. We examine how AI-powered chatbots, virtual assistants, and machine learning algorithms can personalise and speed up customer service. AI's effects on client segmentation, risk assessment, and fraud detection help financial organisations make educated decisions and manage risks. We also examine financial AI adoption problems such data quality, regulatory compliance, and staff training. Our examination of AI-driven customer connections in finance reveals prospects for innovation, development, and competition. Financial institutions can develop smooth, efficient, and personalised experiences with AI to build client loyalty and commercial success.