Reimagining Customer Relations Through AI Innovation
Bassam Samir Al‐Romeedy, Amrik Singh · Advances in finance, accounting, and economics book series · 2025
This chapter delves into the significant impact that Artificial Intelligence (AI) is having on customer relations, with a focus on how AI technologies are revolutionizing customer engagement and improving the overall customer experience. It offers a comprehensive look at various AI tools, including chatbots, virtual assistants, predictive analytics, and sentiment analysis, and explores their roles in personalizing customer interactions and automating routine processes. Additionally, the chapter considers the ethical issues related to AI, such as concerns about data privacy and algorithmic bias, and examines the challenges involved in integrating AI into current customer relationship management (CRM) systems. Moreover, it highlights the need to strike a balance between AI automation and human interaction to ensure high levels of customer satisfaction. The chapter's findings indicate that AI will continue to be a key driver of innovation in customer relations, enabling businesses to offer more personalized, responsive, and efficient services.