Optimization Strategy of VR Exhibition Hall Design based on Eye Tracking Technology
Jianping Hu · Frontiers in Computing and Intelligent Systems · 2025
By quantitatively analyzing a group of college students' exhibition visual behaviors in a VR environment, the study found that storytelling and visual design had a significant effect on attracting students' attention. The experimental data supports the importance of personalized learning experience and highlights the role of exhibition layout and navigation optimization in enhancing students' visiting experience. The results show that VR exhibition design incorporating eye-tracking technology can effectively enhance the educational effect and provide valuable guidance for the design optimization of future VR exhibition halls.