Radiant Horizons of Augmented Reality and Virtual Reality in Customer-Centric Choices for Products: Artificial Intelligence (AI) Solutions Path to Fueling Business Towards Innovation Vague Futuristic Approach
Bhupinder Singh, Christian Kaunert · Productivity Press eBooks · 2024
Virtual reality (VR) with augmented reality (AR) has drastically changed the market for customer-focused product selections. These immersive technologies present organizations with previously unheard-of chances to interact and engage customers in fresh and creative ways. Customers may see items in real world settings, thanks to AR and VR, which promotes more customized and informed decision-making. In addition to disrupting the customer experience, the convergence of AR, VR, and AI creates opportunities for businesses to innovate and meet shifting consumer expectations in the dynamic world of technology-driven commerce. In the framework of generative artificial intelligence (AI) solutions, this chapter investigates the revolutionary effects of AR and VR on customer-centric product decisions.