The Use of Artificial Intelligence in Film Promotion
Ľudmila Čábyová · Media & Marketing Identity · 2024
The paper is based on the theoretical foundations of promotion with a focus and promotion of the film. It characterizes the possibilities of promotion within film marketing through various tools and techniques. The objective of the contribution is to identify the benefits of using artificial intelligence (AI) in optimizing marketing strategies and personalizing content in film promotion. The author explores the potential of using artificial intelligence (AI) to streamline marketing strategies within film promotion through the creation of personalized, interactive and technologically advanced campaigns. Based on the analysis of secondary data and case studies, author offers several successful examples of the use of AI in film promotion and analyses the added value that AI brings to the field. The paper provides insights into the strategic application of AI to maximize the effectiveness of film marketing activities and offers direction for future developments in this rapidly changing field. By analysing the use of artificial intelligence (AI) in film promotion, the paper aims to identify its benefits in optimizing marketing strategies and personalizing content, as well as its impact on campaign effectiveness and audience engagement. The findings highlight the importance of balancing the automation that AI brings with human creativity for the need to maintain the cultural and emotional depth of film marketing outputs.