Immersive Car Show Program Based on Brainwave Sensing
Li-Quan Yao, Teng Tu, Chengchi Yu, Xuan-Yu Chen, Mingguang Liu · 2024
In recent years, the digital transformation of exhibitions has been developing rapidly. Under the Web3.0 technology, the integration of artificial intelligence, virtual reality and blockchain technology is maturing, and its application in the exhibition field is getting deeper and deeper. By analysing the whole process of Web3.0 technology application scenarios of domestic and international exhibitions from pre-show, show and post-show, we summarize the specific feasible solutions of Web3.0 technology in traffic promotion, interaction and collaboration, data analysis, ticketing and credible transaction. In addition, an immersive car show solution based on brainwave sensing is innovatively proposed. The system can achieve an immersive meta-universe car show experience, and at the same time, it can adaptively change the scene according to the user's brainwave bio-data, and analyse the user's cognitive and emotional responses to products and services based on neuromarketing theories and real-time collected user's brainwave data, in order to efficiently obtain a scientific marketing strategy.