Pazarlama İş İlanlarının İçerik Analizi Yöntemiyle İncelenmesi
Fikret IŞIK · DergiPark (Istanbul University) · 2023
Sales and marketing job announcements are important not only for finding suitable candidates, but also for the advertisement feature of the announcements. In parallel with the changes in production and consumption processes, the qualifications of the labor force also change. Analyzing job announcements in different dimensions will provide valuable clues for businesses, job seekers, educational institutions and the national economy. In this qualitative study using case study design, job announcements were analyzed by content analysis method. As a result of the research, it was determined that the sales function is clearly predominant in job announcements related to the field of marketing. The importance of basic skills such as flexibility, teamwork, motivation and communication skills are increasing. In order to obtain clearer predictions about job descriptions for marketing and sales and the qualifications required for these jobs, the nature of the job and the degree of digitalization should be revealed more clearly. Job advertisements should be discussed in a way that includes employer branding efforts.