An Analysis on Evaluating the Impact of Marketing Automation on Lead Generation for Amber Logistics Private Limited, Bangalore
Anusha c m, M. Krishna Murthy · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT · 2024
This Analysis investigates the impact of marketing robotization on supereminent generation for Amber Logistics Private Limited, a prominent player in the logistics assiduity. As businesses decreasingly borrow digital strategies, marketing robotization has surfaced as a critical tool for enhancing effectiveness, perfecting client engagement, and generating high- quality leads. The exploration aims to assess how marketing robotization tools can optimize Amber Logistics' marketing sweats, streamline operations, and drive business growth. The Analysis employs a mixed- system approach, combining qualitative and quantitative exploration ways. The Study employed statistical analysis, including T-test, F-test, and ANOVA, to examine the significant difference and relationship between variables. Data analytics were employed to track crucial performance pointers( KPIs) before and after enforcing robotization tools . KEY WORDS Marketing Automation, Lead Generation, Logistics Industry, Business Growth, Data Analytics, Customer Engagement.