FOODPORN: LDA ANALYSIS OF COMMENTS ON YOUTUBE VİDEOS IN THE CONTEXT OF HYPERSTIMULATION THEORY
Durmuş Ali Aydemir, Ceyhun UÇUK, İbrahim Akın Özen, Arif Nihat Samur · Journal of Gastronomy Hospitality and Travel (joghat) · 2024
People share photos and videos of the food and drinks they prepare and consume on social media platforms.Sharing such content on social media platforms creates awareness and increases engagement at both the individual and business levels.The term FoodPorn is one of the most commonly used hashtags when sharing sharing of such photos and videos.In this study, the effects of food preparation and presentation on viewers on social media platforms were determined using text mining based on the theory of hyperstimulation.The 3992 comments made by viewers on 5 videos available on the YouTube platform were analyzed using text mining software.According to the research findings, it was concluded that viewers were emotionally negatively affected by these videos.Additionally, it has been observed that viewers perceive these types of videos as sexual abuse, believe that food is being wasted and find them disgusting.It has also been concluded that these types of videos are perceived by viewers, albeit to a low extent, as interesting, funny and appetite-stimulating.These types of content, which visually stimulate viewers at a high level, have created positive emotions for some viewers while leading to negative perceptions for others.