Role of AI Innovations Towards Service Marketing
Deepa Sharma · Advances in educational technologies and instructional design book series · 2024
AI helps marketers understand the activities, signals, and behavior of their customers as well as target the appropriate approach to the right person timely and effectively. AI in marketing allows marketers to efficiently handle large amounts of data from email, social media, and the internet. The role of AI innovations in the service sector is the main topic of the present study. Innovation in the service sector itself helps the company which is driven by consumer needs. An AI innovation in the service marketing is the need and foundation of the present time. Consumers demand different services according to their needs. If any company makes timely AI innovations in the service sector as per the needs of the consumers, then it can easily defeat its competitors and can also create a positive image for itself and capture the market. During the study, special attention was given to the following areas: utilization of resources and creating products using new service AI innovation strategies, marketing capabilities, and organizational efficiency.