Quantum Marketing and Disruptive Technologies
Ashish Prithviraj Ramlakan, Ruchi Gupta · Advances in computational intelligence and robotics book series · 2024
Recent advancements in technologies such as quantum marketing, blockchain, Artificial Intelligence (AI), Virtual Reality (VR), and the Internet of Things (IoT) have fundamentally altered customer interactions, consequently influencing their purchasing decisions. The methodology employed encompasses a systematic literature review spanning peer reviewed journals and grey literature sources, including white papers, newspapers, blogs sites, and social media posts, covering the period from Januray 1, 2005, to December 31, 2023.Additionally, the study incorporates a sentiment analysis of Reddit posts drawn from a repository of 30,000 historical subreddits, aimed at evaluating consumer attitudes and behaviours towards purchasing.Through its findings, the study highlights the significant influence of consistent online community interaction on consumer behaviour, serving as a significant predictor of purchasing decisions. The study presents empirical evidence that positive language and digital marketing security fosters high levels of trust and positive sentiments online .