PREVENTING FALSE AND MANIPULATIVE ADVERTISING IN SOCIAL NETWORKS
Nargiza Raimova, Bahora To‘ychiyeva · Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciences · 2024
In the contemporary digital landscape, the proliferation of social networks has fundamentallytransformed the dynamics of advertising, significantly enhancing both its reach and impact. With billions of usersengaging daily, these platforms serve as formidable channels for marketers aiming to influence consumerbehavior. However, this unprecedented access also paves the way for misinformation and manipulative practices,which can distort consumer perceptions and undermine trust in legitimate advertisements. Consequently, theneed to scrutinize the ethical implications of advertising strategies in social networks has become paramount.