Enhancing Consumer Trust Through Transparent Data Practices and Ethical Data Management in Business
Saher Hassan El-Annan, Rawan Hassoun · Advances in logistics, operations, and management science book series · 2024
This chapter evaluates the relationship between TDP and PT on consumer trust in digital business models mediated by ethical data management (EDM). The study applies an exploratory research design with two structured surveys addressing consumers and professionals to gather quantitative insights regarding these connections. The research shows that transparent data practices increase consumer trust, and perceiving transparency strengthens this influence. The management of data with integrity significantly strengthens trust. The research outcomes match Trust Transference and Social Contract Theory theories and show that upholding transparency and ethics significantly enhances consumer trust. The relevance of straightforward communication to improve perceived transparency among businesses is emphasized in the analysis. This research presents important suggestions for companies and regulators to improve data management and consumer trust in the digital market.