Challenges of Digital Communication in Child-Centered NGO Interventions in Arusha, Tanzania
Sarah Ngowi · Journal of Policy and Development Studies · 2024
This study investigates the challenges of digital communication in project interventions conducted by child-centered non-governmental organizations (NGOs) in Tanzania, focusing on NGOs in Arusha. The research aimed to evaluate the impact of digital communication channels on project interventions, examine the influence of sustainability factors on digital communication strategies, and analyze the types of strategies employed by these organizations. Data were collected from 18 NGOs and 110 respondents, and multiple linear regression was used to explore the relationships among the study variables. The findings revealed positive associations between digital communication strategies, sustainability factors, and digital communication channels with the effectiveness of project interventions. These results suggest that digital communication tools significantly enhance NGOs' ability to reach their target communities, improve project execution, and facilitate real-time engagement with stakeholders. Furthermore, sustainability factors, such as stable financial resources and consistent training, were found to amplify the effectiveness of digital strategies. To maximize impact, NGOs should focus on bridging digital literacy gaps through targeted training and investing in reliable digital infrastructure and robust data security measures to address the unique challenges of their operational environment.