Quantum AI-Enhanced Virtual Reality
C. V. Suresh Babu, R. Logambigai, R. Senthamilan, Franics A. Jeswin, S.N. Mohamed · Advances in marketing, customer relationship management, and e-services book series · 2024
This study explores the impact of Quantum AI and Virtual Reality (VR) on neuromarketing practices, aiming to understand their influence on consumer behavior and enhance marketing strategies. Utilizing a mixed-methods approach, the research incorporates qualitative analysis of case studies and quantitative assessments of consumer responses to VR-enhanced marketing campaigns. Key findings indicate that integrating Quantum AI and VR can significantly improve consumer engagement and satisfaction by creating immersive experiences tailored to individual preferences. The study concludes that these technologies not only offer innovative methods for marketers but also raise ethical considerations regarding consumer privacy and data security. The implications underscore the need for a structured framework to guide the ethical implementation of these technologies in marketing. This research contributes valuable insights into the future of neuromarketing and prepares marketers for emerging trends in the digital landscape.