Examine the Adoption of Blockchain Technology Among Tourists
Premendra Sahu, Pravin Chandra Singh, Divya Kr, Sujay Vikram Singh, Vishal Kumar Singh, Shailja Bakshi, Kumari Neelam, Pankaj Kumar, Utkarsh Keshari · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2024
Blockchain technology has become a hot topic of interest and has gained considerable attention in a range of research fields, including the tourism industry. It has completely transformed the way tourists experience things, but there is still ongoing research on its impact in the field of tourism. This study aims to identify the facilitators that help in the adoption of blockchain technology in an emerging economy like India. The study examines various factors that contribute to the ease of use and effectiveness of a system, including expectations of effort, security, availability of resources, social influence, and expectations of performance. Conducted in Raipur, the capital city of Chhattisgarh, with a sample size of 380 using convenience sampling. Findings indicate that all facilitators significantly impact blockchain adoption among tourists. Effort Expectancy was found to be the most influential factor, while Social Influence had the least impact. This study offers valuable insights into the adoption of blockchain technology among tourists, specifically in central India.