Empowering Digital Business Innovation
Pratichi Dash, Aryan Aryan, Sehrish Javaid, Mohd Arif Hussain · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 2024
This chapter examines how digital technologies; Artificial Intelligence, blockchain technology, digital marketing, and digital entrepreneurship have revolutionized innovation and growth of contemporary businesses. This study focuses on the practical aspect of business operations, customer relations, and security issues that benefit from applications of AI solutions like dynamic pricing, optimal route selection, and fraud detection, among others. The capabilities of blockchain technology is examined to bring transparency and security in the business transaction by having the ability to develop, implement and regulate smart contracts. The efficiency of various online marketing techniques such as advertising and content marketing is evaluated to grab the attention of the targeted customer base and increase their loyalty. Furthermore, it highlights the areas of digital entrepreneurship, examples of how technology assists individuals in creating new business models and practical applications of these technologies in industries as illustrated by Uber and Airbnb are discussed in detail.