Leveraging Data Analytics and AI for Smart Tourism Management
J. Vijaya, Harshvardhan Sharma, Arya Mahesh Bhiwapurkar, Devansh Srivastava, Naman Jaswani, Vansh Jangir · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2024
Data analytics is redefining smart tourism management in the digital age by maximizing resources, increasing operational efficiencies, and boosting guest experiences. This chapter examines its use at the Pushkar Mela, one of India's most famous cultural fairs. We find visitor trends and behaviors with exploratory data analysis (EDA). Predictive analytics predicts visitation patterns to improve resource allocation, and real-time monitoring guarantees timely problem solving to increase happiness and safety. AI methods that streamline logistics and personalize experiences include machine learning and natural language processing. Smart sensors and gadgets are used in the Internet of Things (IoT) to enable real-time decision-making. Data anonymization and encryption are examples of ethical practices that protect privacy and foster trust. Engaging stakeholders through seminars and surveys promotes inclusive tourism strategies, turning conventional methods into visitor-focused, eco-friendly experiences.