Comprehensive framework for understanding consumers’ intentions of artificial intelligence devices in the hospitality industry: a meta-analysis
Yanan Jia, Anshul Garg, Joaquim Dias Soeiro · Current Issues in Tourism · 2024
Researchers are increasingly interested in consumer acceptance and adoption of artificial intelligence devices, but an integrated approach remains underexplored. This study uses Stimulus-Organism-Response theory as a theoretical framework, builds an integrated model based on 81 empirical studies, and examines the role of macro-moderating variables. The results show that stimulus factors affect consumers’ intentions through central and peripheral pathways. Notably, the study identified differences in the impact of negative and positive factors on consumer intentions and pointed out that culture-related macro-factors play a limited moderating role. Finally, this study provides suggestions for future research by summarising the gaps in previous research and provides practical recommendations for stakeholders in the hospitality industry based on the study conclusions.